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Departamento técnico

Eduardo Zulueta

Managing Director

Eduardo has been managing AMC Networks International Iberia (formerly Chello Multicanal) since 2005 and in April 2014 he was additionally appointed Managing Director of AMC Networks International Latin America. Eduardo led the integration of Multicanal into Chellomedia, the acquisition of Teuve in Spain, the creation of Dreamia in Portugal, and the launch and consolidation of numerous pay thematic channels in both countries. He has also spearheaded efforts to launch AMC and Sundance in Spain, Portugal and the Latin American region.

Eduardo has held several responsibilities in the Spanish TV industry since 1989 and has extensive experience in post-production, acquisitions, programming and production as MD of Molinare Spain, MD of Multicanal, Director of programming and content at Telefónica-led DTH platform Via Digital, and MD of Fremantle Media for Spain and Portugal, where he produced many primetime and daytime television shows with excellent ratings.

Previous to his TV career, Eduardo worked for a number of years in the financial services industry in the corporate finance departments of Citibank and Bank of America in Spain and served as CFO of Iniexport, the trading arm of INI Group, Spain´s largest industrial holding at the time.

Eduardo holds a bachelor’s degree in international economics from Georgetown University and a master’s in international finance from Columbia University.

Hector Costa

Senior Vice President Advertising Sales

Hector brings to AMC over 20-years of experience in the industry and oversees all ad sales activities for the AMCNI – Latin America channels, including AMC, Sundance Channel, El Gourmet, MasChic, Film&Arts and Europa Europa.

Before joining the AMC Networks International – Latin America team, Hector served as SVP of Advertising Sales for Fox International Channels Latin America and as SVP and Managing Director of .Fox Networks. As head of Ad Sales, he managed more than 22 cable channels. At Fox, a company he joined in 1998, he grew advertising revenues exponentially and opened regional offices throughout Latin America.

Hector received his Masters of Business Administration from Nova Southeastern University in Florida and his Bachelors of Marketing and International Business at Florida Atlantic University.

Ricardo Deben

Chief Financial and Administrative Officer

As Chief Financial and Administrative Officer for Latin America based in Miami, Ricardo controls all operation including legal, technology information and human resources. He has worked at Chello Multicanal in Spain, now AMC Networks International – Iberia, for the past seven years.

His most notable achievements include the structuring and assessment of more than100 corporate operations, from mergers and acquisitions to due diligence processes. He also assisted the company in major negotiations with cable operators in Portugal and Spain.

Ricardo studied business at Universidad de La Coruña in Spain and earned a degree in international business communications from Ulster University - United Kingdom. He also participated in the Advanced Management Program at IESE Business School in Navarra, Spain.

Marisa Piñeiro

Country Manager, Argentina

As Country Manager in Argentina, Marisa supports human resources, internal communications, and corporate social responsibility departments.

Previously, she was Senior Vice President for Human Resources at Pramer SCA before being promoted to Chief Operating Officer in 2010.

Marisa graduated with honors as a Public Accountant from Argentina’s Universidad Nacional de Lomas de Zamora. She also holds a bachelor´s degree in business administration from the same school, a post-graduate degree in labor and social security law from USAL - Universidad de Salvador, and a master´s in strategic human resources management from UCES, Universidad Ciencias Empresariales y Sociales.

Marisa completed her management education in the management development and strategic HR programs at Universidad Austral´s IAE Business School.

Mandi Ciriza

Director of In-House Production Channels

Mandi joined Spain’s Chello Multicanal, now AMC Networks International - Iberia, in 2006, bringing with her more than 20 years of professional experience in administration, creation and content management. She serves as the in-house production channels director for Canal Cocina, Canal Decasa, Canal Panda and Sol Música in Spain, and as lifestyles channels director for AMC Networks International - Latin America, featuring elgourmet, MasChic and Cosmopolitan TV.

A journalist with extensive experience, Mandi has been linked to the world of television for most of her career. She directed entertainment programs for Antena 3 and TVE, including “Lo que necesitas es amor,” Spain’s first reality show, which received a TP de Oro, one of the biggest awards in Spanish television. She also managed national and international production program departments at Pearson Television and Filmax.

Mandi has won numerous accolades for her work, among them the International EVA Award recognizing women leaders in the area of cuisine, sponsored by the Government of Navarra and promoted by Spain’s Asociación de Mujeres Empresarias y Directivas. She holds a degree in journalism at Universidad Complutense de Madrid.

Philippe González

Director of New Media

Philippe and his team manage more than 25 websites, their corresponding social media networks, and over 15 mobile and smart TV applications. He is behind the successful Canal Cocina app, the world’s most popular Spanish cooking app, downloaded more than two million times on iPhones, iPads and other mobile operating systems.

Philippe worked in distribution before becoming the automotive division’s (Eurofren) Director of Marketing, focusing eventually on the online world. He took part in the launch of the first automobile portal, Autocity.com. This was followed by online and mobile leadership positions for the telecommunications company Orange (France Telecom.)
He holds a degree in Business (and communication, advertising etc.) from the École Supérieure de Commerce in Lille France.

Gustavo López

Vice President of Distribution, Latin America

Gustavo is responsible for the distribution of AMC Networks International – Latin America in Brazil, Central America and Mexico. He joined AMC Networks in 2013 as Vice President of Global Distribution and Business Development, helping spearhead the launch of Sundance Channel in Latin America. Soon after he took over as Vice President of Distribution for Latin America.

Prior to joining AMC Networks, Gustavo spent seven years as General Counsel of Discovery Networks Latin America/US Hispanic and five years in the legal department of HBO Latin America.

Gustavo began his career as an attorney with the international law firm of White & Case LLP. He holds a Juris Doctorate from the University of Pennsylvania and a BA from the University of Miami. Gustavo serves on the board of directors of the Television Association of Programmers Latin America.

Elisabete Schaffler

Director of Human Resources

Elisabete joined AMC in 2015 with more than 20 years of experience in human resources in both Latin America and North America, most recently as Senior Latin America Human Resources Manager at Anixter Inc., a leading global supplier of communications and security products. Prior to that, she served as Senior Human Capital Manager at Neoris, a subsidiary of CEMEX, a global service company that provides business and IT value-added consulting with operations in the US, Latin America and Europe; and Latin America HR Manager for McAfee Inc., now part of Intel Security.

Elisabete has post-graduation degrees in marketing administration from Fundação Armando Álvares Penteado and BA in psychology from Universidade Paulista in São Paulo, Brazil.

Luisa Valor-Casali

Vice President of Marketing

Luisa joined AMC in 2015 with more than 20 years of experience in the Latin American entertainment and mass consumer market.
Before joining the company, she was Vice President for Marketing at Discovery Networks Latin America / US Hispanic, where she led marketing, communications, planning and digital media initiatives. Prior to that, she was part of the Mass Consumer Product Division at Disney, where she directed the marketing department at the company’s regional Venezuela office as well as at its Burbank and Miami offices.
Luisa began her career as a brand manager at Nabisco Inc. She earned an MBA at the University of Miami and is an active member of the National Association of Professional Women.

Dainira Falk

Head of Legal Affairs

Dainira heads the legal department at AMC Networks International in Latin America and the US Hispanic market. She has extensive experience in corporate and media law, including issues related to acquisitions, distribution, advertising, and digital media.
Dainira most recently served as Legal Director for Discovery Communications, where she advised the company on a broad range of legal issues in Latin America and the US Hispanic market and developed a diverse background in entertainment law. She began her career as an attorney at the firm Bravo Rico & Asociados in Venezuela, practicing employment law. She later joined White & Case LLP in Miami as a corporate attorney in the Latin American Practice Group.
Dainira is a member of the Florida Bar and of the Aragua State Bar in Venezuela. She received a law degree from Universidad Bicentenaria de Aragua in Venezuela and a Juris Doctor degree from Duke University School of Law.

Rodolfo García Cosin

Chief Technology Officer

Rodolfo joined the management team of AMC Networks International - Iberia in 2010 after the acquisition of Teuve, where he oversaw broadcasting, information systems and technology. He is a member of the company’s steering committee and as CTO supervises the Barcelona technical facility that broadcasts AMC Networks International’s 17 channels in Spain.

Rodolfo led the technical integration of Chello Multicanal (now AMC Networks International - Iberia and Teuve in record time and expanded operations from seven to 15 channels. He leads business process optimization and the drive towards HD with responsibility for nine HD launches in the last two years.

As CTO at Teuve, Rodolfo designed the Barcelona broadcast center and managed the migration from a tape-based playout towards a 100% tapeless operation. He also designed the first VOD content preparation center in Spain. Prior to this position, he held different management responsibilities related to product development and TV and new media projects.
Rodolfo began his career as a consultant for telecom and cable companies. He has more than 15 years of experience in the Pay TV industry. His educational background includes a bachelor’s in telecommunications engineering from UPC Barcelona and a certificate from the management development program at IESE Business School.

Pablo Corona

VICE PRESIDENT OF PROGRAMMING AND ACQUISITIONS, MOVIES AND SERIES

Pablo is responsible for the supervision of acquisitions of all movies and series for the Latin America portfolio. Prior to joining AMC, Corona served as Director of Content Acquisition for Netflix Latin America, where he was in charge of leading negotiations with major studios, distributors, producers and broadcasters for the Latin American digital market.

He was also part of Turner Broadcaster System Latin America from 2000 to 2013 serving as Senior Director of Programming for TNT and WB TV. Since further developed the programming strategy, he created a centralized S&P (Standard & Proofs) for all signals TBSLA department and directed the launch of WB TV HD pan-regionally.

He began his career in Mexico Sugar Group as Director of International Market, while he received an MBA from the University of South Carolina and a Bachelor degree in Industrial Engineering from the Universidad Panamericana.

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